Our story

From the founders.

From the founders

The idea behind AVENY came to us in 2016, during one of our many travels. We realized we were missing clothes that where comfortable enough to travel in, and stylish enough to wear at a dinner party once we arrived.

We wanted to create a brand that reflected our values and the many different experiences and encounters that we enjoy in our life. We wanted to make clothes that you could wear 24/7.

We love traveling, and find inspiration in different cultures and places. But our life is rooted inStockholm, Sweden, where we are dividing our time between our work in the city, our house in the suburb, and the beauty of the nature in the archipelago.

Our life is full of contrasts. We love to feel comfortable, whether we’re having a business meeting or picking up our kids from daycare.

That’s why we design clothes that makes us feel confident, comfortable, stylish and a little bit sexy.

We hope that you love them as much as we do.

— Sofia and Robin